“Integrity, independence and professionalism are what we expect in market researchers, but Proof goes another step further: they take the time to explain the implications of research in a way that makes the findings come alive. Every time they work with us, it’s clear they care about the results as much as we do.”
New Word Order
"As a small NGO we don’t have the internal capacity to conduct our own research, but need to be aware of the needs of our consumers and other stakeholders. We also have to be quite cautious about how we spend our money. I was somewhat apprehensive about outsourcing our data collection but was fortunate to find Rhonda McLaren who conducted a series of focus groups and interviews to understand consumer needs and how they should best be supported.
"Rhonda was very approachable and understanding of our requirements. She took the time to clarify the objectives of the work to ensure that the desired outcomes were achieved. In the end we were very happy – the work was high quality, and the final report, which was delivered on time and within a reasonable budget, has provided both short and long term outcomes for the organisation.
"On the back of that earlier work I was recently very happy to go to Rhonda at Proof Research for more consumer research work."
"Opera Queensland has engaged Rhonda McLaren over the past six years to conduct qualitative and quantitative market research for its wide-ranging programs in the areas of Audience Development, Philanthropy and Education.
"Rhonda’s professionalism and expertise in the areas of research, particularly in the arts and not-for-profit sector, have been valuable tools in the success of the company’s programs. Rhonda’s ability to contribute to the company’s strategic vision through research studies that are on target, on budget and on time is second to none."
“You will be pleased to know that since we met, we have been kept busy working with our team to help refine our brand and marketing strategies as a result of insights gained from the research. Thank you also for the discussion you facilitated with our team. It was very useful in bringing everyone along the journey of understanding so we can move forward with consensus to effect positive change.”
"Transpacific has engaged the research services of Rhonda McLaren since 2010. Over this time Rhonda has delivered a number of major research projects on time and on budget. Rhonda’s insights have been invaluable, and have helped to inform Transpacific’s strategic planning processes.
Rhonda brings with her the experience and expertise of a large high-end research agency, but with the value-for-money and hand’s on service levels that only a smaller, client focussed firm can provide. I have no hesitation in recommending her services."
Cleanaway Waste Management (Formerly Transpacific)
“From [my] simple customer satisfaction beginnings to more detailed segmentation studies and brand strategy projects, Rhonda and the team at Proof Research bring to the table an ability to understand what I'm trying to achieve and always provides research that delivers above and beyond my expectations.
"I work closely with Rhonda from the brief right through to delivery of findings and I always find her to be the consummate professional who instantly builds rapport and performs well in front of executive groups and Boards. Rhonda and I have worked together now for over eight years and with many projects under our belts, I look forward to adding a few more.”
“I just wanted to thank you personally for the great work that you did over the past few months for the Rockhampton Airport. Seeing the media reports last week, and the obvious positive views of the Mayor and others, the approach and the detail of your work has clearly been right on the mark.”
“Rhonda facilitated annual qualitative focus groups, three quantitative studies a year and ad hoc work, as it arose. Each project was conducted as if it was the first time Rhonda had worked for QAL, with dedication and passion.
“Her market research expertise is excellent; her approach is thorough and thoughtful; her project management is second to none; and her attention to detail is superb. I felt Rhonda cared as much about each project as I did.
“Rhonda’s understanding of QAL’s business grew as we worked together – and her qualitative insights in particular – made a fundamental difference to QAL’s understanding of its business, resulting in a huge spectrum of benefits, including more effective strategic decision making and enhanced community engagement.”
Queensland Airports Limited
"FPQ has contracted Rhonda McLaren on three separate occasions to conduct market research, twice in evaluating the reach and impact of a social marketing campaign and once to gather evidence about parents' perceptions and opinions of sexuality education.
"Rhonda was able to tailor surveys to suit our limited budget and still include people from hard to reach markets in our surveys. We found her work to be of the highest standard. Reports were clear and easy to read, with main findings highlighted. Data was presented in a variety of forms and this made drawing useful conclusions simple. She was very responsive to feedback, easy to work with and innovative in her approach.
"As a not-for-profit, the budget for market research is often extremely limited. Rhonda's professional approach helped to ensure we received maximum bang for our buck. It's my pleasure to recommend Rhonda McLaren's work for Family Planning Queensland."
True Relationships & Reproductive Health (Formerly Family Planning Queensland)
"I worked with Rhonda on a large brand and consumer research project with qualitative and quantitative components. The data analysis and insights Rhonda delivered were over and above what I expected and provided real understanding of our existing and potential customers and influencers.
"Her input and advice was invaluable from the beginning, ensuring the questions and structure would result in the outcomes we needed. I am amazed by Rhonda's love of research and impressed by her commitment to delivering real insights for her clients. I wouldn't hesitate to recommend Rhonda and her team."