Michael FoxMichael Fox

Consulting Statistician







Michael Fox specialises in models of consumer demand.  In his career spanning 25 years, he has worked for a very wide range of well-known consumer brands across all sectors, through a global consultancy, and through smaller boutique firms.  Many projects involve questions around the likely impact on market share, of changes to the price of a brand, its positioning or brand features.

Using the most reliable models available, Michael is always practical and focused on the business decisions that need to be made on the back of the research.  The goal is always to deliver accurate, actionable insights, communicated in plain English, to help brands move forward. 

Michael supports Proof Research to deliver:


Proof Research is very proud to partner with Michael to provide Marketing Science input on relevant projects.